Qeutran

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BRANDING / PRODUCT DESIGN

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BACKGROUND

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Qeutran is an innovative platform that enables individuals carry out easy, fast and secure financial transactions using QR technology. Qeutran seeks to lead the frontier in solving the challenges of failing economies across Africa.

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[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Tools Used[/vc_column_text][vc_column_text]

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BRANDING

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The Circle shape signifies a group of people of various age groups with shared profession, interests, and values in various interests.

The Up and Down arrows represents inflow and outflow of money through various means. It could also be interpreted as sending and receiving funds, which is the logical explanation in the case of Qeutran

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The Colours are an embodiment of the emotions that they want the customers to experience when using the product to make savings, and applying for loans. They wanted their customers to feel joy and excitement while maintaining a professional environment.

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Our product design and strategy goal of the project beyond user satisfaction was design a product that leads the frontier in solving the challenges of failing economies across Africa by introducing a digital platform that ensures easy and fast cashless transactions.

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We leveraged on innovative tools like Balsamiq to create low-fi working prototypes for validation. This basically helps to ensure that we are in the right direction. We also translated our sketches to wireframes for another round of user testing. At this point, we had mapped out a team of 6 to serve as our focus groups. They were primarily individuals in our target market.

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We were able to deliver excellence both in interface and experience. The designs generated a lot of reviews, mostly positive. Above all, we were able to create an outstanding product that met user needs.

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