There are different types of website contents and these contents serve different businesses in different ways. In this tech era, it is very important to try and utilize all the several forms of Website contents which can help your brand stand out.
Text-based contents are the most widely used content and will always play a huge part in brand marketing, but creating, adding and promoting visual and interactive content can also bring huge benefits when they are done right.
What are Website Contents?
Website contents are the information on your website. They are the total sum of readable, valuable, relevant, useful and fresh information for a visitor on your website. And just like everything else in the digital world, your website contents have to look good, be aesthetically pleasing in an easily digestible way.
It is important to understand the suitable way you can utilize all the important content – leveraging it in a way that your ideal web visitor will easily consume and digest it. Content representation can be done through a multitude of different ways but an important place to start is to confirm the goals you’re looking to reach with your website contents,
A simple, yet direct goal that you are looking to achieve.
Moving on, web contents can be categorized into different forms:
- Written Content
- Visual Content
- Interactive Content
In implementation, some of these categories may often overlap but the small differences can have a big impact.
Let’s dive right in:
Written content also known as text-based content is the pillar of every form of content, it drives other content forms from visual to interactive. And is the most widely used form of content creation and representation. Written content is the foundation of every business marketing strategy.
There are different types of written content, let’s take a look at some of them:
Blog posts are continuously a top performer for several business websites.
Not only are blog posts super essential for effective website SEO (search engine optimization), they can also increase your brand credibility, help build opportunities, and help with lead generation for your business.
Blog posts are often created when brands want to pass important information to their target audience, increase awareness, announce products, improve SEO, highlight the company’s knowledge of trending industry news, or simply build a long-term track record of providing helpful and valuable content to their audience.
Here are different types of blog post you can often find on several websites,
- Step by Step Guides
- How-to articles
- Company News
- Brand Interview sessions
- Repurposed contents
Ebooks and White Papers
E-books and White papers are powerful website contents and lead generators for brands looking to grow their email list or simply boost engagement and create better opportunities for their sales teams.
White papers and Ebooks are effective for businesses wanting to prove industry expertise, they can be offered as a free digital download, provided as gated content to certain types of users, offered on marketplaces like Amazon to establish brand authority for the brand or can be published online as PDFs for improved SEO.
Brands use white papers and Ebooks when they wish to solidify the brand’s reputation as SME (subject matter expert) or when they want to offer specific opinions that are best delivered in long format. Unlike blog posts or thought-piece offered as a guest post, white papers should be educational and often backed up by statistics and hard evidence.
An FAQ(Frequently Asked Questions) page on a brand’s website can be highly instrumental in advancing sales. As a business or brand, you can easily answer questions about your products, industry, services, and more right on your website even before users ask these questions.
FAQs are not just helpful to potential buyers, they can also save you time by reducing the number of recurring questions that get repeatedly asked by users.
Other types of written content include:
- Case Studies
- Customer Success Stories
- Resource Centers
- Product Guides
- User-generated Contents
In this era of digital evolution, it is very important to embrace different forms of website contents to help your brand stand out. Text-based content(written content) will always be the foundational form of content and continuously play a huge part in a brand’s digital marketing, but creating and promoting visual content which even better explains your written content is sure to bring huge benefits and conversions when it is done right.
According to Dr. John Medina, people are six times more likely to remember a message or information if visuals are attached.
There are different types of Visual Content, here are some of them:
While some users may overlook a block of text, there is a high chance that adding an image can help communicate your message better and in a few seconds. You can find free stock photography images on sites like Freepik, Unsplash, and Photobucket, but to make your social media and blog posts more unique and memorable, you may create original images.
According to a recent study by Venngage, it is shown that images are the most frequently used type of visual website contents.
How-to product demo videos, behind-the-scenes brand coverage, customer testimonials and success stories or employee interviews are a good place to start with video website contents. You can try to include a call to action that encourages viewers to take an action, depending on your marketing goals.
Cisco predicted that by 2019, videos will make up 80 percent of all global Internet traffic.
Evernote is one of the popular brands that has mastered the use of videos on its website and across social media. The brand has used videos to reach thousands of audience with detailed explainer videos educating their users and target audience about their tools, and product news.
Their website also features various videos of customer success stories.
Other types of Visual Content include:
Interactive Website contents is a way to boost a brand’s engagement as it allows users personalize and participate in it. Users get to talk, respond, and even share these types of contents, thereby increasing brand awareness and conversion.
Some types of Interactive Content include:
- Interactive white papers and ebooks
Whatever website contents you wish to use more on your website, Always be certain to hire professionals who are sure to deliver on each content form. From Visuals to images that will fit into your brand’s website design structure and layouts.